"At Campmor, we've had great success offering Trail Butter, particularly as we transition into the fall hiking season. We make it a point to feature Trail Butter on our front counter, which has been a prime spot for customer engagement. The visibility allows for easy grab-and-go purchases, and its reputation as a fuel-packed snack makes it an easy sell to both experienced adventurers and weekend warriors.
In addition to our in-store sales, we also offer Trail Butter online, which helps reach our wider community of outdoor enthusiasts. Our customers love using it in various ways—whether as a quick, high-energy trail snack, a spread for bagels in the morning, or even as a post-activity recovery snack. It's also gaining popularity among ultralight backpackers who appreciate the calorie density and long shelf life.
Going into the fall, we see an uptick in interest as many of our customers prepare for cooler weather hikes and outdoor adventures. Trail Butter provides the sustained energy needed for long days on the trail, making it a perfect addition to any pack during the colder months.
Whether customers are thru-hiking, heading out for a weekend trip, or just needing a boost between activities, Trail Butter continues to be a well-loved product among our community."